Branding Refresh Spec Work for Planet Soap (egg)

Created a full branding refresh for Planet Soap, focusing on revitalizing the logo and packaging to align with contemporary aesthetics and appeal to eco-conscious consumers. This work included conceptualizing a new logo design, color palette, and packaging styles that reflect the brand's natural and sustainable values.

The spec work presented a cohesive vision for a fresh brand identity, offering versatile applications across different packaging formats while ensuring visual consistency and increased shelf presence.