Campaign for BALLE (egg)

Developed a concept campaign for the Business Alliance for Local Living Economies (BALLE) annual business conference. The campaign was designed to gamify tracking the journey of local cash, highlighting how money circulates within the local business community.

The campaign encouraged residents to support local businesses by visually tracking how often cash changes hands within the community, reinforcing the importance of local spending. Initially intended to launch at the BALLE conference, the campaign would empower representatives from various sub-charters to bring this impactful initiative back to their communities, fostering economic sustainability through local engagement.